Newsletter Tips: establish expertise and credibility, inform and educate, as well as increase sales and influence positive word-of-mouth referrals.

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Newsletters have become one of the most popular ways for companies to keep in touch with their customers. A well-written, interesting newsletter can establish expertise and credibility, inform and educate, as well as increase sales and influence positive word-of-mouth referrals. 

Here are some tried and true newsletter do’s and don’ts:

printing impression /graphics/NewsletterPeople Like:
  • Interesting subjects
  • Short articles
  • Good visuals
  • Easy-to-skim designs
  • Bulleted lists
  • Content telling how to make money, save time
  • Clear organization
  • Calendars
  • Offers, benefits
People Don’t Like:
  • Intimidating pages
  • Disorganized information
  • Long, continuing articles
  • Overly frequent mailings
  • Irrelevant content
  • Impersonal tone
  • Receiving multiple copies
  • Chaotic page design
  • Too many pages
If you’re looking for unique ideas or expert advice on how to create a newsletter, or simply spice up your current newsletter, call us. Not only can we provide you with inspiring ideas and printed examples; we can also help you create a powerful newsletter that will boost sales and stay within your company’s budget.

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